Skin in the Game: Trust Actions, Not Opinions
“If they don’t share the risk, don’t take their advice.”
The Problem
As a solo founder, you’re surrounded by advice:
- “Just build in public.”
- “You need a funnel.”
- “No-code is dead.”
- “Start with a community.”
Everyone has opinions.
But not everyone has skin in the game.
What Is Skin in the Game?
Skin in the game means someone is exposed to the consequences of their decisions.
If they’re wrong, they lose too.
In business, that might mean:
- They’ve launched their own products
- They’ve put their own money, time, or name on the line
- They’re accountable for real outcomes — not just hot takes
No skin = no stakes = low signal.
Why It Matters for Solo Founders
You can’t afford to act on advice that’s disconnected from reality.
Skin in the game helps you:
- Filter out noise and theory
- Follow people who’ve done what you’re trying to do
- Make decisions based on lived experience, not echo chambers
It’s not about being cynical — it’s about being precise with who you trust.
Example: Choosing a Mentor or Playbook
You’re considering buying a course on product-market fit.
One creator has great branding, viral threads, and a slick landing page.
Another has shipped 4 indie products, shares revenue transparently, and answers your questions directly.
One has marketing.
The other has skin in the game.
You choose the one who’s been in the arena — not just watching from the stands.
Ask Yourself
- Has this person actually done the thing they’re advising me on?
- Are they sharing what worked — or just what sounds good?
- What happens to them if their advice fails?
Bonus Prompt
Before acting on advice, ask:
“Would they still say this if their own money or reputation was on the line?”
If not, rethink it — or find someone who’s been there.
Final Thought
Advice is cheap.
Conviction is earned.
You don’t need more opinions.
You need more signals from people who’ve walked the path — and paid the price.