Leverage: Do More With Less Effort
“One action. Multiple outcomes. That’s leverage.”
The Problem
Solo founders often operate like manual machines:
- Every tweet is typed in real time
- Every email is written from scratch
- Every task is one unit of effort → one unit of result
That works in the short term.
But over time, it hits a ceiling.
What Is Leverage?
Leverage is the ability to get outsized results from focused input.
It’s the difference between pushing a rock and using a lever.
A leveraged action scales. It creates ripple effects.
Code, content, systems, and audiences — these are all tools of leverage when used right.
Why It Matters for Solo Founders
You don’t have a team.
So you need your work to work harder than you can.
Leverage helps you:
- Create once, earn forever
- Build systems that run without you
- Free up time while increasing impact
This is how solo founders punch above their weight.
Example: Productized Insight
You answer a customer question via email.
That’s one unit of work → one person helped.
Now you take that insight and:
- Turn it into a blog post
- Use it in your onboarding
- Create a X thread from it
- Link to it in future replies
Now that same answer helps 100+ people — and keeps working while you sleep.
That’s leverage.
Ask Yourself
- Where am I repeating effort that could be turned into a system, asset, or template?
- What am I creating today that could serve me 10 more times?
- Am I solving this once — or forever?
Bonus Prompt
After any task, ask:
“How can I get 5x the value from this one piece of work?”
Write out your options. Then pick one and execute it.
Final Thought
You don’t need more hours.
You need more output per hour.
Leverage what you build.
Let your work compound without you watching every click.